Mobile-Friendly Websites More Important Than Ever

Starting April 21st, Google will be expanding their use of mobile-friendliness as a data point when ranking your website. Google recently announced that this change will affect mobile searches and will have a significant impact on search results.

Take Google’s Mobile-Readiness Test

What does this mean for you and your firm?

First, as a marketing professional within your firm, expect your management to ask you about this in the next couple of months. If your site isn’t mobile friendly, someone will point it out to one of your partners this spring or summer and they will in turn ask you for an explanation.
Ideally, you should get ahead of this issue if you haven’t already. You need to be mobile friendly on or shortly after Google’s algorithm change. If you aren’t, your website will be costing your firm money and giving you headaches.

What should you do to prepare?

The first thing you need to do is have Google test your website for mobile-friendliness. If you pass the test, you are in good shape. If not, you may have a little bit of work to do. If your site failed the test, don’t panic! Making your website “responsive” and ready for the upcoming Google update may not require a full rebuild. Most sites can be made responsive for less than you think.

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